Bruce Scheer is a Partner of FutureSight Consulting and its founder. His years of business management and consulting experience allow him to bring a wide range of strategic marketing and execution insights to client engagements. He is a noted author and speaker on various topics, including the business value of IT, and selling and marketing based on ROI.

Mr. Scheer has held executive positions in consulting firms and in industry across North America and Asia, and was the Vice President and West Coast Office Director for MSI Consulting prior to founding FutureSight Consulting. He has worked with industry-leading clients to identify strategic market opportunities and develop Go-To-Market plans for new products and services. Mr. Scheer earned an MBA in International Marketing at the University of Oregon, and continued his learning at Cornell, University of Copenhagen, UC Berkeley, and University of Michigan. He is currently based in Vashon Island, Washington.